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Founded by Melodie Reynolds, beauty industry insider of 20 years, Elate was born of Melodieβs penchant for kindnessβfor ourselves, each other and our planet. Disheartened by the unethical and unsustainable practices typical of the industry, Melodie envisioned a different futureβone without shame-based marketing or single-use packaging. She founded Elate in 2014 on a mission: To redefine what βlow wasteβ looks like in the cosmetics industry.
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